About Us

Meet the team helping financial advisers build stronger brands, better systems, and bigger impact.

Our Story

Orchard is named after Orchard Street in New York, where we lived for 16 months. Most Kiwis head to London for their OE, but we went to New York in 2015 and worked out of a WeWork on Wall Street, doing digital marketing. It sounds fancier than it was. Right before we left, we started our own agency.

After that we travelled and worked remotely for a couple of years, living out of a suitcase in a different city every month. Then we settled in Brisbane until Covid brought us home.

Now we’re back home, and Orchard works in one industry: financial advice. Our clients are mortgage advisers, insurance advisers, wealth planners, and KiwiSaver providers across New Zealand. Sticking to one industry means we already know what your clients ask, what makes a lead worth calling, and what good numbers look like.

Our Team

A strategic duo driving adviser growth, together we deliver online solutions that work for financial advisers.

Jared Laidlaw

Managing Director

Jared has spent over 12 years in digital marketing, running campaigns in New York, Brisbane and New Zealand. He’s managed ad spend for financial advisers of over $230K a month across Google and Meta, so he knows how to grow a budget without wasting it. He leads Orchard’s strategy, sales and media buying, and has a mild obsession with conversion rates and NBA stats.

Nicole Laidlaw

Operations Director

Before Orchard, Nicole was Operations Director and then interim CEO of an eight-figure coaching business for marketing agency owners. She’s coached Facebook Ads, worked as a fractional COO, and moderated one of the largest Facebook marketing groups in the world. At Orchard she leads operations and delivery, so client work runs on time and to standard. Outside work she’s usually halfway through a fantasy novel.

Testimonials

Real insights from financial professionals we’ve supported on their growth journey.

From social media to Google Ads, email campaigns to landing pages, we were supported across so much of the online world.

Spiros Christoforatos

Profile Financial Services

We came to them needing a total refresh, and they nailed it. Our new branding looks sharp, the website is clean and professional.

Jacqui Ridsdale

Accounts on Call

They focus on results. Our advisers are now having more of the right conversations with people ready to take action.

Harper Johnston

Pulse Advice