About Us

Meet the team helping financial advisers build stronger brands, better systems, and bigger impact.

Our Story

With over a decade in digital marketing and years of working with financial services, we started Orchard to support advisers with the kind of marketing that actually works – clear, strategic, and built for growth.

The name comes from Orchard Street in New York, where we lived for 18 months and started our first agency. It’s a place that reminds us to stay grounded and grow with intention.

We’re family-run and believe in honest advice, smart systems, and marketing that actually delivers.

Our Team

A strategic duo driving adviser growth, together we deliver online solutions that work for financial advisers.

Jared Laidlaw

Managing Director

The big-picture thinker who keeps one eye on strategy and the other on results. Jared helps advisers cut through the noise, attract better-fit clients, and scale without burning out. He’s all about smart moves, not shiny distractions; and has a mild obsession with conversion rates and NBA stats.

Nicole Laidlaw

Operations Director

Nicole’s all about making things work—beautifully. From building nurture flows to smoothing out the client experience, she blends operational smarts with a deep care for getting it right. She’s driven by getting the details right—because great marketing isn’t just about big ideas, it’s about follow-through. Just don’t move her Trello cards without warning.

Testimonials

Real insights from financial professionals we’ve supported on their growth journey.

From social media to Google Ads, email campaigns to landing pages, we were supported across so much of the online world.

Spiros Christoforatos

Profile Financial Services

We came to them needing a total refresh, and they nailed it. Our new branding looks sharp, the website is clean and professional.

Jacqui Ridsdale

Accounts on Call

They focus on results. Our advisers are now having more of the right conversations with people ready to take action.

Harper Johnston

Pulse Advice